Insight #1: What you think you need is wrong

Over and over again, businesses THINK they know what their customers want and burn money and time creating something that’s off the mark. Or oftentimes businesses simply find that their assumptions were wrong and they need to adapt to a new reality without starting over. Your digital infrastructure better evolve as your customers’ needs evolve.

Type style: Normal. Over and over again, businesses THINK they know what their customers want and burn money and time creating something that’s off the mark. Or oftentimes businesses simply find that their assumptions were wrong and they need to adapt to a new reality without starting over. Your digital infrastructure better evolve as your customers’ needs evolve.

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