DGDean

On Startups

Your Biggest Competitors Are Not Who You Think They Are

July 15, 2020

Check the Gartner Magic Quadrant, do days of competitive research, engage a strategic consulting firm to identify your competition. Even after all this work, your top two competitors probably don’t show up. Why? Because your top two competitors are Do Nothing and Do It Ourselves. If you’re not competing against them, you’ll likely lose.

July 15, 2020
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